Good Morning Sunshine!!!!
Rise and shine for a bright new day.
I know what your thinking; “oh, so your one of those people…shut up! I just want to drink my morning coffee in peace and wake up.”
This blog was inspired by that commercial done by Folgers with the slogan, “The best part of waking up is Folgers in your cup”. Take a look at a Folgers advertisement from the 1960’s (link below). The catchy slogan isn’t in the older commercials but what you might notice is the patriarchal satire.
What about tea you ask, how does tea fit into this equation? Take a look at this next commercial by Tetley (link below) and I’ll go into the break down of my explanation.
1. More Choices
Tea has significantly more flavours to choose from than coffee to really capture the uniqueness of you and the specific needs of you. People love choices as it makes them feel more free in their life and in control no matter if it’s picking what kind of car to buy or what kind of tea to drink. Having more choices allows you to feel more in control and more like you.
Let the voices and choices of women be heard and put into action. “Democracy doesn’t recognize east or west; democracy is simply people’s will. Therefore, I do not acknowledge that there are various models of democracy; there is just democracy itself.” – Shirin Edbai (http://nobelwomensinitiative.org/meet-the-laureates/shirin-ebadi/)
2. “Tea is abundantly rich in antioxidants” (Trevisanato & Kim, 2000)
When you steep that cup of tea, smell its aroma and then take a sip, you can be at peace with your soul that what you are putting into your body is nourishment and preventative measures towards disease and cancer.
When thinking about tea as rich in antioxidants for the body, think also in terms of the mind and political affairs. “The Nobel Women’s Initiative started as a simple tea party but has become so much more. The group’s mission is to promote, spotlight, and grow the work of women’s rights advocates and organizations worldwide that address the root causes of violence. “We are in search of democracy that transforms not just our lives, but all society–and we will not be silenced until it is achieved in every part of the world.” Now this is the kind of tea party movement that we can all get behind.” (Dychtwald, 2010)
3. Everyone is doing it
“Unlike Russia, where tea competed mostly with distilled liquor for popularity, Iran—along with some European countries and most of the Ottoman empire—was largely a coffee-drinking nation before tea became popular. England, which was among the first Western countries where coffee gained popularity in the seventeenth century, long favored this drink over tea. Though introduced to England at almost the same time as coffee, tea did not begin to supersede coffee in popularity in that country until the late eighteenth century. The factors responsible for the shift included cost, sources of supply, working conditions, and changes in taste and fashion” (Matthee, 1996).
Though most countries started off drinking coffee as their drink of choice, tea has risen in popularity as those societies have grown and changed. Same with most societies, they started off with women having very little rights if any at all. Across the globe, women are engaging in the fight for equal rights.
4. It’s a social activity
“whether in the city or in the village, drinking tea is a way of socializing, as expressed in the Chinese saying yi cha hui you, “using tea to meet friends.” It is also for leisure. Even at home, drinking tea is a part of family members sharing their time together.” (Chee-Beng & Yuling, 2010)
Share your thoughts and feelings and make friends with like minded people about women’s rights over a cup of tea.
5. Tea <=> Women’s rights (think about it)
The two YouTube videos that you watched earlier in my blog; one perpetuated the idea of patriarchy and the other showed women taking care of themselves and focusing on their needs. Coffee advertisements seem to capitalize on women’s sexuality and the themes of patriarchy in the competition towards tea. Don’t believe me, here’s one more video that may change your mind. (see link below)
6. Change starts with consumption
Change of the body, change of social situations, change of the mind, change of the market, change on a global scale, change on a political scale; change starts with the consumption choices you make. Can drinking a cup of tea rather than a cup of coffee create change?
Happy International Women’s Day (March 8th)
Chee-Beng, T., & Yuling, D. (2010). The Promotion of Tea in South China: Re-Inventing Tradition in an Old Industry. Food and Foodways, 18(3), 121-144.
Dyschtwald, M., (2010) Women Peace Prize Winners Band Together to Help Others. Huffington Post Healthy Living. http://www.huffingtonpost.com/maddy-dychtwald/womens-rights-women-peace_b_590436.html
Matthee, R. (1996). From Coffee to Tea: Shifting Patterns of Consumption in Qajar Iran. Journal of World History, 7(2), 199-230.
Trevisanato, Siro I., & Kim, Young-In. (2000). Tea and health. Nutrition Reviews, 58(1), 1.